For more than 20 months, we have watched the devastation in Gaza unfold: entire neighbourhoods razed, families buried beneath the rubble, the healthcare system obliterated.
Even the most basic rights to safety, clean water and food are being systematically denied.
Despite mounting and credible evidence that Israel's actions in Gaza meet the definition of genocide under international law, many western leaders have equivocated, delayed or outright denied the scale of the atrocities.
But the British public is not being fooled.
New polling commissioned by Action For Humanity, in partnership with the International Centre of Justice for Palestinians and conducted by YouGov, shows that the public is far ahead of the political establishment.